Embeddables | Self-improving customer acquisition funnels for health & wellness brands

Backed by

Combinator

Compliant

Seed.com launched a

Is this right for me?

personalization funnel and collected 10x more emails and 30% more purchases.

With Embeddables you ask your visitors questions via funnels and then use those responses to improve your buying experience, from abandon cart to checkout. We create, maintain and scale these experiences for you.

See it in Action

View Case Study

Try the experience yourself. No email required.

Powering over 1,000,000 journeys a week

The Problem

Users bounce because your page doesn’t understand them.

Same page for everyone. No intelligence. No personalization. 90+% bounce rate.

any source

Context

Unknown traffic

Visitors arrive from different sources, campaigns, and intents.

any source

Context

Unknown traffic

Visitors arrive from different sources, campaigns, and intents.

yoursite.com/product

Are you sure you want to miss this? 10% OFF?!

Need help?

Get now 10% off!

Enter email...

Only 2 left in stock

FREE SHIPPING ON $50+ ORDERS

Experience

Scattered

No signal, no prioritization, no understanding of user readiness.

yoursite.com/product

Are you sure you want to miss this? 10% OFF?!

Need help?

Get now 10% off!

Enter email...

Only 2 left in stock

FREE SHIPPING ON $50+ ORDERS

Experience

Scattered

No signal, no prioritization, no understanding of user readiness.

search....

Are you sure you want to miss this? 10% OFF?!

Need help?

Get now 10% off!

Enter email...

Only 2 left in stock

FREE SHIPPING ON $50+ ORDERS

Page Closed 👋

Result

Bounce

Generic messages hit the wrong users at the wrong time. So they disengage and leave.

search....

Are you sure you want to miss this? 10% OFF?!

Need help?

Get now 10% off!

Enter email...

Only 2 left in stock

FREE SHIPPING ON $50+ ORDERS

Page Closed 👋

Result

Bounce

Generic messages hit the wrong users at the wrong time. So they disengage and leave.

How It Works

See who's in your funnel and give them what they're looking for

Finally offer real time personalization without complex tools or annual contracts.

Google Search

Meta Ad

AI Query

Direct Traffic

search intent immediately

google.com

best probiotic for bloating

seed.com

Seed DS-01® Probiotic | Clinically Studied

Google

CPC

Bloating

UTM captured

clicks ad

Match the search intent immediately

Have you tried probiotics for bloating?

Yes, looking for better

+12 high-intent keyword

+8 iOS device

+4 US location

Score

answers

Has tried before—show differentiation

How often do you

experience bloating?

A few times a week

+15 tried probiotics before

+12 frequent symptoms

Score

qualifies

High intent—show price, minimize friction

Cart

Daily Synbitioc

Start Now

+10 viewed full PDP

+8 45s on page

+4 scrolled to pricing

Score

Google Search

Meta Ad

AI Query

Direct Traffic

Drag to see more

search intent immediately

google.com

best probiotic for bloating

seed.com

Seed DS-01® Probiotic | Clinically Studied

Google

CPC

Bloating

UTM captured

clicks ad

Match the search intent immediately

Have you tried probiotics for bloating?

Yes, looking for better

+12 high-intent keyword

+8 iOS device

+4 US location

Score

answers

Has tried before—show differentiation

How often do you

experience bloating?

A few times a week

+15 tried probiotics before

+12 frequent symptoms

Score

qualifies

High intent—show price, minimize friction

Cart

Daily Synbitioc

Start Now

+10 viewed full PDP

+8 45s on page

+4 scrolled to pricing

Score

Google Search

Meta Ad

AI Query

Direct Traffic

Drag to see more

search intent immediately

google.com

best probiotic for bloating

seed.com

Seed DS-01® Probiotic | Clinically Studied

Google

CPC

Bloating

UTM captured

clicks ad

Match the search intent immediately

Have you tried probiotics for bloating?

Yes, looking for better

+12 high-intent keyword

+8 iOS device

+4 US location

Score

answers

Has tried before—show differentiation

How often do you

experience bloating?

A few times a week

+15 tried probiotics before

+12 frequent symptoms

Score

qualifies

High intent—show price, minimize friction

Cart

Daily Synbitioc

Start Now

+10 viewed full PDP

+8 45s on page

+4 scrolled to pricing

Score

Data synced to your stack

Klaviyo

"Bloating concern" + "tried before"

Google Ads

Conversion value: $73 (score-adjusted)

Meta CAPI

Purchase event + lead score

Segment

Full event stream + traits

Problems We Solve

Sound familiar?

Limited understanding of visitors. Fragmented tools. And no one accountable for what actually converts.

"We had no idea who was actually landing on our site — just traffic numbers and bounce rates."

Now

They see every visitor's intent, concerns, and fit score in real-time.

— VP Marketing at

"We had no idea who was actually landing on our site — just traffic numbers and bounce rates."

Now

They see every visitor's intent, concerns, and fit score in real-time.

— VP Marketing at

"We had no idea who was actually landing on our site — just traffic numbers and bounce rates."

Now

They see every visitor's intent, concerns, and fit score in real-time.

— VP Marketing at

"Our product needs explanation, but our PDP just said Buy Now. We were losing everyone who needed convincing."

Now

Hesitant visitors get a personalized journey that educates and converts.

— Founder at

"Our product needs explanation, but our PDP just said Buy Now. We were losing everyone who needed convincing."

Now

Hesitant visitors get a personalized journey that educates and converts.

— Founder at

"Our product needs explanation, but our PDP just said Buy Now. We were losing everyone who needed convincing."

Now

Hesitant visitors get a personalized journey that educates and converts.

— Founder at

"We were paying for five tools—quiz builder, landing pages, A/B testing, CRO agency—and none were accountable to outcomes."

Now

One team. One system. Accountable to conversions.

— Head of Growth at

"We were paying for five tools—quiz builder, landing pages, A/B testing, CRO agency—and none were accountable to outcomes."

Now

One team. One system. Accountable to conversions.

— Head of Growth at

"We were paying for five tools—quiz builder, landing pages, A/B testing, CRO agency—and none were accountable to outcomes."

Now

One team. One system. Accountable to conversions.

— Head of Growth at

"Our CAC looked good until month two. The people who churned never understood what they were buying."

Now

47% fewer refunds. Customers who actually fit the product.

— CEO at

"Our CAC looked good until month two. The people who churned never understood what they were buying."

Now

47% fewer refunds. Customers who actually fit the product.

— CEO at

"Our CAC looked good until month two. The people who churned never understood what they were buying."

Now

47% fewer refunds. Customers who actually fit the product.

— CEO at

See it in Action

Traffic Intelligence

Understand the visitors you're receiving

You're paying for traffic. But what kind of traffic? Our scoring engine shows you exactly what each channel is delivering — so you can stop wasting money on visitors who were never going to buy.

Score by source — Which channels send qualified visitors?

Score by source — Which channels send qualified visitors?

Spot the problem — Is it your funnel, or your traffic?

Spot the problem — Is it your funnel, or your traffic?

Predict retention — High scores = low refund rates

Predict retention — High scores = low refund rates

Reallocate spend — Double down on what works

Reallocate spend — Double down on what works

Traffic Quality by Source

Last 30 days

Source

Visitors

Avg Score

70+ Rate

Qualified CVR

Google Brand

1,247

61%

12.4%

Influencer - @wellness

834

54%

10.8%

Meta - Lookalike

2,891

22%

4.2%

Meta - Broad

5,402

1.1%

TikTok

3,156

0.4%

Traffic Quality by Source

Last 30 days

Source

Visitors

Avg Score

70+ Rate

Qualified CVR

Google Brand

1,247

61%

12.4%

Influencer - @wellness

834

54%

10.8%

Meta - Lookalike

2,891

22%

4.2%

Meta - Broad

5,402

1.1%

TikTok

3,156

0.4%

Traffic Quality by Source

Last 30 days

Source

Visitors

Avg Score

70+ Rate

Qualified CVR

Google Brand

1,247

61%

12.4%

Influencer - @wellness

834

54%

10.8%

Meta - Lookalike

2,891

22%

4.2%

Meta - Broad

5,402

1.1%

TikTok

3,156

0.4%

Observability: Full Funnel Breakdown

Every UTM × Experiment × Variant

UTM / Campaign

Experiment

Variant

Visitors

Started Quiz

Lead Capture

Checkout

Purchase

utm_content=BlackFriday

…

split_lp_narrow

"current_hero"

1,847

24.3%

18.7%

14.2%

4.5%

utm_content=BlackFriday

…

split_email_capture

"early_capture"

1,923

21.1%

15.4%

11.8%

3.2%

utm_campaign=BFCM_Retar

…

split_lp_narrow

"personalized_hero"

2,156

28.4%

22.1%

16.8%

5.1%

utm_source=ig

split_lp_narrow

"new_hero"

4,253

12.4%

8.6%

6.2%

1.8%

utm_content=Precheckout

…

split_precheckout_1_vs_2

"precheckout_2"

3,412

19.3%

14.7%

12.4%

3.8%

utm_source=tiktok_broad

split_email_capture

"control_no_change"

6,892

4.2%

2.1%

1.4%

0.3%

↑ Instantly see which UTM × experiment × variant combinations are winning

Observability: Full Funnel Breakdown

Every UTM × Experiment × Variant

UTM / Campaign

Experiment

Variant

Visitors

Started Quiz

Lead Capture

Checkout

Purchase

utm_content=BlackFriday

…

split_lp_narrow

"current_hero"

1,847

24.3%

18.7%

14.2%

4.5%

utm_content=BlackFriday

…

split_email_capture

"early_capture"

1,923

21.1%

15.4%

11.8%

3.2%

utm_campaign=BFCM_Retar

…

split_lp_narrow

"personalized_hero"

2,156

28.4%

22.1%

16.8%

5.1%

utm_source=ig

split_lp_narrow

"new_hero"

4,253

12.4%

8.6%

6.2%

1.8%

utm_content=Precheckout

…

split_precheckout_1_vs_2

"precheckout_2"

3,412

19.3%

14.7%

12.4%

3.8%

utm_source=tiktok_broad

split_email_capture

"control_no_change"

6,892

4.2%

2.1%

1.4%

0.3%

↑ Instantly see which UTM × experiment × variant combinations are winning

Observability: Full Funnel Breakdown

Every UTM × Experiment × Variant

UTM / Campaign

Experiment

Variant

Visitors

Started Quiz

Lead Capture

Checkout

Purchase

utm_content=BlackFriday

…

split_lp_narrow

"current_hero"

1,847

24.3%

18.7%

14.2%

4.5%

utm_content=BlackFriday

…

split_email_capture

"early_capture"

1,923

21.1%

15.4%

11.8%

3.2%

utm_campaign=BFCM_Retar

…

split_lp_narrow

"personalized_hero"

2,156

28.4%

22.1%

16.8%

5.1%

utm_source=ig

split_lp_narrow

"new_hero"

4,253

12.4%

8.6%

6.2%

1.8%

utm_content=Precheckout

…

split_precheckout_1_vs_2

"precheckout_2"

3,412

19.3%

14.7%

12.4%

3.8%

utm_source=tiktok_broad

split_email_capture

"control_no_change"

6,892

4.2%

2.1%

1.4%

0.3%

↑ Instantly see which UTM × experiment × variant combinations are winning

Who We Work With

Improving the buying experience in health & wellness is all we do.

We're not another CRO agency that's spread thin and rents other people's technology.

Supplements & Nutrition

Turn browsers into believers. Educate on ingredients, match products to health goals, and capture high-intent leads along the way.

Probiotics

Vitamins

Protein & fitness

Used by

Health & Wellness Apps

Convert website visitors into app downloads. Score user intent, personalize the onboarding pitch, and reduce churn before it starts.

ADHD & focus

Sleep tracking

Meditation

Used by

Skincare & Beauty

Match customers to the right products for their skin type, concerns, and routine. Reduce returns by getting fit right the first time.

Personalized routines

Clinical skincare

Hair care

Medical Devices & Diagnostics

Guide patients through complex product decisions. Ensure they understand usage, qualify for prescriptions, and know what to expect.

CGMs

At-home testing

Wearables

Functional Food & Beverage

Educate on benefits, match products to dietary needs, and turn curious browsers into subscription customers.

Meal replacements

Adaptogens

Gut health drinks

Pricing

A whole white-label team ready to handle hesitant buyers

For one monthly fee, you get an entire conversion team—without the headcount.

Full AI Lifecycle Management

Software Only

Page Builders, Quiz Builders

In House

Developers

Agencies

CRO

Full AI Lifecycle Management

Real-Time Visitor Scoring

Traffic Intelligence by Source

Dynamic Personalization Engine

Continuous A/B Testing

HIPAA Compliance

Automated Follow-Up Campaigns

Full Stack Integration

Managed Service (Built & Run)

And more features!

Help patients find the right treatment path. Qualify leads before they hit your medical team.

Funnel Design & Build

Help patients find the right treatment path. Qualify leads before they hit your medical team.

Turn browsers into believers. Educate on ingredients, match products to health goals, and capture high-intent

Continuous Testing

Turn browsers into believers. Educate on ingredients, match products to health goals, and capture high-intent

Convert website visitors into app downloads. Score user intent, personalize the onboarding

Real-Time Scoring

Convert website visitors into app downloads. Score user intent, personalize the onboarding

Match customers to the right products for their skin type, concerns, and routine.

Follow-Up Campaigns

Match customers to the right products for their skin type, concerns, and routine.

Guide patients through complex product decisions. Ensure they understand usage, qualify for prescriptions, and know

Full Integration

Guide patients through complex product decisions. Ensure they understand usage, qualify for prescriptions, and know

Educate on benefits, match products to dietary needs, and turn curious browsers into

Performance Reviews

Educate on benefits, match products to dietary needs, and turn curious browsers into

See If We're a Fit

Pricing starts at $10,000/month for most brands.

Case Study

How Seed turned traffic into customers who stay

We build it. We run it. You stay in control. Edit content anytime, set scores, and attend weekly strategy calls.

"We weren't just looking for a funnel builder—we needed a partner who understood health products and could own the outcome. Embeddables rebuilt our entire conversion experience and we've never looked back."

DS-01® Daily Synbiotic

Conversion rate

90-day retention

Refund rate

FAQ

Common questions

How does pricing work?

What tools do you replace?

How do you integrate with our stack?

What payment methods do you accept?

What's the implementation timeline?

How do you calculate purchase probability?

What if I already have a quiz?

Do I get dashboard access?

Is this HIPAA compliant?

What results can I expect?

Demo Call

Ready for a conversion partner with skin in the game?

Let's see if we're the right fit for your health brand.

See it in Action

Demo Call

Ready for a conversion partner with skin in the game?

Let's see if we're the right fit for your health brand.

See it in Action

Demo Call

Ready for a conversion partner with skin in the game?

Let's see if we're the right fit for your health brand.

See it in Action